Coming Soon: Auralee x New Balance 550

Coming Soon: Auralee x New Balance 550

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Release Date: July 16th (Japan Exclusive)

Global Release: July 26th

Some may ask who is AURALEE? Well AURALEE is a Tokyo-based brand founded in 2015 by Ryota Iwai. You can find there Clothes predominately on high end sites like MR.Porter or Tres-Bien.The New Balance 550 is a lifestyle sneaker that has made its way back to the scene after the 2020 Collab with ALD (Aime Leon Dore). This model originally released in 1989 under a “P550” model name, the low-top silhouette features premium smooth and perforated leather uppers coupled with breathable mesh interior lining and a rubber sole unit.The sneaker’s sole unit is finished in a vintage-inspired off-white tone, which gives the sneaker a vintage/worn look.

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